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The majority of Australians in the past century and a half have sunk their teeth into one or other of a SAO, a Monte Carlo or a Tim Tam. But I guarantee most of us wouldn’t know a cracker about the battler who created the legendary ARNOTT’S biscuit empire. It’s one of the truly great stories of Australian industry, but more than anything, it’s an inspirational narrative of a man who refused to give in to repeated disasters. Click the link to READ and WATCH to learn more. The Hunter River at Morpeth 
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When some leading American retailers were sent a pair of Australian made pants from a factory in Warrnambool Victoria for testing in 1962, they were appalled. Their considered opinion was that the maker of these Merino wool trousers had got it wrong – they were just too good! They would never wear out and customers would not return. The experts recommended that the maker, Fletcher Jones, study the science of ‘Planned Obsolescence.’ They didn’t know who they were talking to! Fletcher, the son of a Bendigo blacksmith had battled his whole life to do the exact opposite. He spoke proudly of being reared in a struggling Christian household where his father taught him concern for the rights of the workers. He was to treat his fellows as creatures made in God’s image, destined to live and work in creative communities. This bred a life-long conviction never to treat his employees as mere cogs in a machine to make him wealthy.  |
AuthorJoin The Outback Historian, Paul Roe, on an unforgettable journey into Australia's Past as he follows the footprints of the Master Storyteller and uncovers unknown treasures of the nation. Archives
January 2025
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